Research On Status In Quo Of The Fitness Clubs In Nanjing And Development Countermeaures

Research Target: Nanjing is the capital city of economic Jiangsu province, with superiority of economic, technological, educational and cultural atmosphere. Under the current circumstance of rapid social and economic development, the construction, development and management of fitness clubs are facing unprecedented challenge. To solve problems encountered in its development, put forward corresponding countermeasures and ensure healthy and stale development are the purposes of this research.Objects and countermeaures: The literature France, questionnaire, expert interview, method of document and logic analytical method are utilized in this thesis, which includes the status in quo of the fitness clubs in Nanjing and corresponding development approaches.Result of study:(1)Generally speaking, most of the fitness clubs in Nanjing run well with a promising future , contribute to increasing prosperity of national fitness program.(2)The general scale of the fitness clubs in Nanjing is medium size, which basically satisfies the demand of citizens, while the related regulations have not been constructed accordingly. (3) The items adopted in fitness clubs in Nanjing do not have much to do with the items liked by consumers. Although there are a big range of items, they owns no outstanding characteristics, which means the curriculum setting should be further optimized.(4)The fitness instructors are comparatively young, who lack professional knowledge, and whose culture level ought to be further enhanced. Only a minority of them graduate from Physical Education, not to mention Fitness Professional.(5) The occupation satisfaction of the fitness instructors is average, mainly on salary, future of the club, working hours, fulfillment of personal value etc(.6)The aims of body building are diversified, mainly on enhancing health. Development countermeasure: Complete politics and regulations, cultivate managers for fitness clubs, promote the serve of fitness instructors, enhance cooperation with sports academics to regulate the coach training, develop the products with characteristics of the fitness club, make the managing philosophy more scientific, diverse the models of health club management, improve the professional quality and service awareness of fitness instructors, open the fitness clubs to non-members, expand consumer groups, and grasp the opportunity of"2014 Youth Olympics"being held in Nanjing to promote national fitness problem.