Current Development Of Rock-climbing In Club In Henan Province And Countermeasures

Rock Climbing has became a global culture phenomenon, and being the object that myriad people make track for praise. In China, Rock Climbing has great market prospects. So, actively promote the extensive development of rock climbing can get a good economic and social benefits. Based on popularizing the Rock Climbing's development in Zhengzhou, this paper by the means of materials collection, interviews and mathematical-statistics, propose "the strategies of Rock Climbing's experiencing in Zhengzhou ". Beside this,this paper weed through the old to bring forth the new in the actual life, to provide the theoretical reference for the Rock Climbing club'markting in Zhengzhou and having a active exploration for the popularization of Rock Climbing of Zhengzhou. The result show that the Rock Climbing have a certain degree of market awareness in the recreational sports market of Zhengzhou, and the development and promotion of Rock Climbing is feasible in Zhengzhou; the characteristics of student consumer make the student have the collective characteristics of engage in Rock Climbing and become the main consumer of Rock Climbing; but Rock Climbing market is lack of the people who engage in, the training of talents lags behind, all of this lead to the lack of the organizational ability and experiential, the unguaranteed security, product planning and development of inadequacy of ability of innovation, the single product of the Rock Climbing club, the shortage of sale promotion; experiential marketing can meet the the psychological needs of the customer, and become one of the leading marketing ways.In allusion to the shortage of Zhengzhou's Rock Climbing market, this paper put forward that all the rock climbing venue owners and operators to establish a win-win cooperation between them, the club of Zhengzhou should strengthened the talents'training.; and have a clear analysis for the Rock Climbing product, make full use of combined marketing strategy of experiential and marketing; actively organize different kinds of competition, strengthen the propaganda of rock climbing.