National Culture, Ecology And The Adaptation Of The National Culture And Creative Industries

Modern industrial civilization of today's society is sweeping the globe, cultural and creative industries have become a new growth point to drive regional economic development. With the continuous development of the tourism industry, and numerous petty groups continued to use the slogan of "I am not in Lijiang, and on the way to Lijiang" to flaunt their cultural taste. Lijiang, an ancient Naxi Kingdom in the northwest of Yunnan, is no longer simply as the existence of a place name, has become a cultural phenomenon. Many scholars are enjoying research the "Lijiang Model", all sorts of visitors comes to Lijiang looking for missing the good thing. The old town is accepting the collision and fusion of various cultures with an unprecedented degree of tolerance. The author as one of the Naxi, the growth process also happens to witness this huge cultural changing process. Facing to this unprecedented cultural change, communities and members of the Naxi society how to choose the status of their own culture, as a visitors, introspective way to re-find a sense of belonging to their own national culture?Every social change and cultural change which caused by technological development, is a long process of the pains, the nation's cultural factors in this process will always experience the demise and revival, retrogression and progress, negation and affirmation are intertwined, which is a spiral process. Generations living in this remote ancient town of Naxi residents have experienced again and again and cultural change, and gradually formed unique and relatively stable cultural patterns. With modern tourism has become an important pillar of its economic development today, Lijiang, cultural and creative industries is relying on this unique cultural patterns, the pursue of the return to a spirit of mutual blend developed in the modern consumer society, made achieved remarkable success. For the national creative industries, the national culture is the foundation and source of national culture and creative industries should be rooted in the local ethnic cultural ecology of this fertile land, and to absorb nutrients from the concentrated extract, to show the common recognition of the cultural characteristics of its essence and human, so cultural and creative products in order to cause the exchange of people's psychological, emotional resonance, in order to let it take root. Local Naxi ethnic groups become a participation in cultural and creative activities, to highlight the universal values of their cultural model in cultural products, to adverse impact of industrial civilization and consumer society, then to adjust their own cultural and ecological adaptation, and revitalized the traditional culture of their own nation, creatively combining with modern culture, from within the ethnic cultures consciously, to the endless continuation of generations, thereby achieving the scene of every form of beauty has its uniqueness, precious is to appreciate other forms of beauty with openness. If beauty represents itself with diversity and integrity, the world will be blessed with harmony and unity.'On the basis of the theoretical concepts in the summary of cultural and creative industries and cultural ecology, this paper described the cultural ecology of Naxi. summarize after a number of historical change and social development of Naxi society, which is relatively stable cultural patterns and cultural value system; using the cultural ecology and cultural ecology perspective to analyze the Naxi history of several important cultural and ecological change and its impact, and focuses on the cultural changes currently facing, and summary of Lijiang, the cultural and creative industries development; through the zoning and to distinguish between different cultural composition to analyze the current development of the cultural and creative industries in Lijiang, find the meeting point of the local Naxi cultural patterns and the connotation of cultural and creative products. Finally, Lijiang cultural and creative industries development, summarizes the three stages of Lijiang, the cultural and creative industry development experience, pointed out that the development of appropriate local cultural patterns of cultural and creative industries, must be emphasized that the existence of their own culture through the cultural and creative products to awaken their own national cultural awareness, self-development of this ancient nation, to further promote the ethnic minority areas in the current context of globalization, cultural and ecological systems and the adaptation of the cultural and creative industries, thus contributing to the development of national culture cycle of the ecosystem.