Study Of Mobile Internet Marketing Strategy In Rural Areas Of Nanning, Guangxi Province

This thesis suggested a marketing strategy of mobile internet by applying management, economics and marketing theories considering the marketing characteristics of rural areas of Nanning, Guangxi province. First, the thesis discussed the background and the meanings of the research. Secondly, the thesis introduced the theories and methods applied. The thesis then raised the key problems and made the specific marketing suggestion by analyzing macro and micro market environment. The suggestion of product, price, channel, promotion strategy and the organization, execution and control of the marketing activities were made following the usual marketing analysis process. The main conclusion was that the most reason strategy of the tradition wireless operator was still focusing on the wireless market and developing mobile internet which it had great advantages considering internal resources and the whole industrial structure. As the mobile internet was based on the wireless network which had limited access resources, the marketing strategy of mobile internet must focused on the management of data flow and met the goal of maximizing earnings per unit flow and then maximizing the network investment return and the enterprise benefit.