The Optimization Of Client Manager Performance Appraisal System Of Minsheng Bank KM Branch

The world financial crisis beginning from 2008, has deep impact on the business environment of commercial banks. The changing of economic environment, the increasing competition of financial business, and the diversity of financial needs of clients, had forced commercial banks to strengthen financial innovation, and enhance the core competitions. Under the circumstances of saving and loaning interesting rate narrowed, commercial banks had to change their traditional income-based mode of operation, and to find new revenue sources. Facing the needs of changing the way commercial banks operating, how to effectively motivate key person, the client manager group, improve their ability, to promote the banks'development, and form the core competence. All commercial banks have faced these problems.In this paper, Minsheng Bank KM branch client manager performance appraisal system for the study. Use of the latest performance incentive theory, the transformation of the requirements of commercial banks, KM branch performance evaluation system client manager to analyze the situation, identify the existing problems, KM branch client manager in the workflow optimization. Client Manager management structure of the sort, clear job responsibilities client manager, based on a client manager to determine Key Performance Indication (KPI). and the Balanced Score Card (BSC) was constructed to optimize customer performance appraisal system for managers the basic strategy Framework, taking the combination of quantitative and qualitative indicators, the combination of process and outcome indicators, performance and personal development indicators combination put forward on the client manager performance evaluation index system optimization measures, combined with performance management of the client manager needs Strengthen the results of performance appraisal feedback and use. By KM branch client manager performance appraisal system analysis and optimization to further improve client manager groups. performance management, improve customer manager's job initiative and creativity, the Bank's development needs and client manager personal development needs of the organic unity, and thus Commercial banks to achieve accelerated business transformation and the purpose of the formation of core competence. This will be acquired during the MBA course theory to practical work, the use of relevant theories and methods of performance management, combined with practical work, client manager of commercial banks to innovate in this particular object of discussion and study. Analysis and research results with a strong operational, commercial banks client managers how to effectively motivate groups to promote the transformation and commercial banks formed the core competitiveness of a certain reference value.