| Despite the huge market demand, the marriage registration number is degressive at a rate of 15% annually with the increase of the only-child marriageable population. In the meantime, large wedding studios landed in Leshan market, which caused growing competitive pressure for Leshan Branch of Chuan'gang Wedding Photography Studio.Based on the empirical analysis method, by means of an enormous amount of on-site investigation and study, the paper processes and analyzes the acquired data using the method of systematical research. Combining qualitative analysis with quantitative analysis, this paper makes an in-depth study of the marketing strategies of Leshan Branch of Chuan'gang Wedding Photography Studio.The content of the paper is as follows:First, under the premise of presenting the overview of Leshan Branch of Chuan'gang Wedding Photography Studio, this paper analyzes its macro and micro marketing environment, and conducted a SWOT analysis.Second, the paper, adopting the market segmentation theory, subdivides the service market of Leshan Branch of Chuan'gang Wedding Photography Studio, and locates its chosen target market.Third, the paper formulates the marketing strategies of Leshan Branch of Chuan'gang Wedding Photography Studio, of which the paper mainly studies its service product strategies, service pricing strategies, service advertising strategies, service marketing channel strategies, and services public relations strategies.Finally, the paper makes some suggestions for the services marketing strategies of Leshan Branch of Chuan'gang Wedding Photography Studio.This paper analyzes the existing problems in the services marketing employed by Leshan Branch of Chuan'gang Wedding Photography Studio, and hopefully, by formulating the complete marketing strategies, plays an actively promoting role in the improvement of the company's marketing problems and its market competitiveness. Meanwhile, it plays a pathbreaking role for the same trade. |
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