The Comparative Study Of Circulation System On Fresh Agricultural Products In China And Japan

With the rapid development of economic, people's living standards improve in recent years. The amount and prices are no longer the sole criterion for consumers to choose fresh agricultural products, they pay more attention to the quality and safety, so higher demand have been proposed in the circulation of fresh agricultural products. Although circulation system on fresh agricultural products has been formed basically, compared with developed countries, there is a large gap in the system of china. Such as high cost, low efficiency, and the other situation still have not been changed fundamentally. While countries such as U.S, Japan and other developed countries have more mature circulation system. With the similar agricultural conditions in China and Japan, there is a practical significance for learning from the experience of Japan to solve the problem in china by studing the circulation system on fresh agricultural products in these two countries.The paper summarized content, circulation system and logistics operating characteristics of fresh agricultural products. Then with the actual research information on 15 enterprises and institutions in China and Japan, channel system, circulation of vector and specification and support elements were analyzed, advantages and disadvantages of the circulation system were summed up. Finally based on the circulation of theory, logistics theory and transaction cost theory, the comparative analyses were given. The main reasons which cause the gap on the circulation of fresh agricultural products between China and Japan include low level of organization and not prominent core function on the main circulation, not close convergence on the circulation channels, low logistics capabilities, low standardization on the vector of circulation, original transactions, incomplete physical elements, not advanced technology and imperfect institutional factors.According to fuzzy evaluation theory, an evaluation index system of logistics operation on fresh agricultural products in China and Japan were built. With actual research data, logistics operations on fresh agricultural products in these two countries were evaluated. The results showed that Japan is A class and China is C class. Poor operational environment, limited operational capability and low operational performance are the main reasons for making the gap in these two countries. So it is very important for ameliorating circulation system on fresh agricultural products in China with increasing level of organization on the main circulation, reducing links, shortening channels, improving circulation of vector and specification and support elements and implementing supply chain management.