Research About Panoramic Integrated E-commerce Platform For Monomer Economy Hotel

The 21st century is the century of the Internet.'E-commerce development in full swing, more and more enterprises have been or will be using e-commerce to find new ways and a new direction of marketing,. Industry to industry, organizations achieve e-marketing in different ways, with different strengths, different ways of e-commerce enterprises to. But one thing beyond doubt:the future success of the marketing will be required to have a new network marketing concept. This century the world's largest market must be e-commerce market, the largest customers must be hundreds of millions of Internet users. On the hotel industry, the provision of final goods and services both for the face to face transactions, no logistics demand, no payment risks, is the most appropriate e-commerce and network marketing industries. Currently, most hotels get network marketing models no more than the following two categories: self-built corporate Web site or Internet sales platform, such as the seven-day economy hotel group; to add third-party internet hotel booking platform (Ctrip, E Lung, etc.), which is large scale or small hotel general approach taken. In today's increasingly competitive market, economy hotelsare are important to meet the growing demand for travel essential market forces. But the inherent lack of strength and innovation of network marketing concept of marketing has increasingly become an obstacle to its continued development of the fetters. Thus, from this paper discusses in depth how to use network marketing e-commerce system to organize a part of monomer economy hotels having Development potential, to form a collaborative Internet-based virtual economy hotel Union, in order to carry out such e-commerce network At the same time, to obtain synergy of marketing, promoted by each other mutual assistance, in the lodging industry in an increasingly competitive market place crowding.