Research Of Virtual Logistics Enterprise Alliance With JD Company As The Leading

Logistics as "the last kilometer" of electronic commerce, is the foundation for thedevelopment of electronic commerce. Logistics distribution level to a large extentinfluence the development of e-commerce industry.JD company as a typical representativeof e-commerce enterprises adopted to self-built logistics mode and self-built logistics (thirdparty logistics)+logistics outsourcing model is given priority to, the combination of otherflexible logistics mode of vertical integration of logistics mode. But there are someproblems in this pattern, seriously restrict the development of JD company. Therefore, JDcompany have to face the reality of logistics distribution mode to improve.Dominated by JD company of virtual logistics enterprise alliance mode is thedirection of the JD company to improve logistics distribution mode. To establish the virtuallogistics enterprise alliance dominated by JD company to JD company is feasible. JDcompany can play a leading role, also has become the dominant business in this alliancecore competence. Alliances can also make the JD company solved the existing problems oflogistics distribution mode.This article will in many scholars research on e-commerce and logistics model, on thebasis of using supply chain management, supply chain collaborative theory, resourcesintegration theory and related logistics strategic alliance theory, the analysis of the existinglogistics distribution model JD company existing problems and its reasons, dominated byJD company establish feasibility is discussed, and from the operating mode, partnerselection and cooperation way, interest allocation and operation management research howto build the logistics alliance, and discuss to build after the possible problems and thecountermeasures to solve the problem.