Research On The Business Model Of Non Fuel Service In The YZ Subsidiary Company Of Sinopec Group

In recent years, along with the rapid growth of automobile quantities of oil, gas station service demand increasingly vigorous business enterprise increasing oil products and services, the oil revenues implement the rapid growth in China. But, in the oil business development process, the oil business and contents of the development pattern become people research question, the oil business enterprise strategic choice whether can be used as the basis. Meanwhile, in the oil business operation and management, also appeared on business mode, channel management, human resources management, etc. Therefore, the study of oil business management model of innovation is of important theoretical and practical significance.In this paper, I firstly understand and grasp some basic theory for non fuel service. Secondly, I try to analyze the state of the non fuel service in the Sinopec, then comprehensively study the building of business model and the problems in the management support system of business model. Thirdly, I make some suggestion for the YZ Subsidiary company of the Sinopec to improve and standardize the new business model, such as setting up a new business model to improve the non fuel service in the Sinopec, including the"one and one and two"model, enhancing the capacities of channel management and improving the level of the human resource management. Finally, I show fulfillment and the supporting measures.This article systematically studies the pattern of the non fuel service in the YZ Subsidiary Company of Sinopec. The paper attempts to set up the new business model including pattern expansion, channel management and human resources management. I believe that can provides the effective operation pattern for the non fuel service in the Sinopec development.