Ma’anshan Oil Company Study On The Management Mode Of Non-oil Business

With China’s rapid economic growth, the growth of the number of cars led to the rapid growth of oil demand. At the same time, along with the expansion of China’s refined oil retail market openness, the degree of competition among oil companies becomes more and more fierce, enterprise management mode were forced to change, non oil business has become a new growth point of petroleum enterprise development, non oil products business plays a more and more important role in the competition among petroleum enterprises. From the study of business model of non-oil business of the non-oil business development for changing the operating mode of petroleum enterprises, improve the comprehensive competitiveness of petroleum enterprises has important practical and theoretical significance. First, conducive to the development of non-oil business a systematic, comprehensive professional academic theory in management; second is the study of non-oil business management pattern, an important role to further deepen the research mode of operation in the operation of the enterprises, enrich the contents and methods of the subject; the third is the healthy and stable development of more than oil the service industry to provide customers with good service, to increase the added value of customers in the consumer in advance; fourth is the non-oil business, and gradually formed a comprehensive service, function facilities, has a strong core competitiveness and brand value of the marketing team, to provide support for the development of a comprehensive business services. And can fully promote the enterprises play a gas station network advantage, location advantage, the company quality advantages and marketing team advantage. Finally, study on the non-oil business strategy, can be very good to promote enterprise better for the public to provide better services, provide support to promote the work of employment, to promote social harmony.In this paper, according to the survey report Ma’anshan oil company in20112010and non operating conditions of the oil business, based on summarizing the non-oil business management advantages and existing problems, puts forward the concrete contents, Ma’anshan Petroleum Branch of non-oil business of the new mode of operation of the implementation process and the implementation of security. The research methods include theoretical and empirical combination method, case analysis and survey analysis:the first is the analysis of the combination of theory and empirical methods, theory of this method on the basis of the survey results and industry official data and operation models of non-oil business, put forward in petrochemical Ma’anshan branch new business models to specific content; secondly case study method, the method to Sinopec Ma’anshan branch non-operating mode oil business as the research object, analyzes the Sinopec Ma’anshan branch not exist problems in the oil business management mode, and puts forward the concrete contents, optimization of Sinopec Ma’anshan branch non-operating mode oil business process and the implementation of security measures; finally is the investigation and analysis method, the method of interview by questionnaire survey, to Sinopec Ma’anshan branch business outlets, to obtain the basic non-oil business, services and goods display etc..Firstly, this paper introduces the related theory of non-oil business model. Then, analysis of the company’s non-operating oil business and problems existing in the operation of the. Third, according to the relevant management theory, combined with the actual situation of Ma’anshan Petroleum Company is not operating oil products, Sinopec oil company proposed Ma’anshan non-operating mode oil business. Finally, discussed the implementation process and guarantee measures for Sinopec Ma’anshan Petroleum Branch non operation mode of new business for oil, Ma’anshan Petroleum Branch non-oil business provides reference. The theories related to and measures were established on the basis of practice, strong operability, promotion is relatively easy.