Quanzhou City Marketing Strategy

This essay is going to analyze the current situations, the problems and the causes of Quanzhou city's marketing, and therefore, put forward some suggestions on improving policies for the marketing strategies of Quanzhou City, on the basis of some documents and common views and ideas among the academics home and abroad, by studying some examples and experience from American , European and Asian countries. The issue of city marketing draws common attention from the academics, which mainly reflects in this way: they first apply some theoretical methods to systematically engineering and integrating the city's political and economic resources in an attempt to find out a develop course. In order to promote the sustainable development of its city and to meet the needs of the people's life, they try to set up some city brand , increase the city's comprehensive competitiveness and attract more social resources available.Nowadays, most cities in China is annoyed by global competition, technological progress and the urbanization of foam, urban homogeneity, low level of urbanization and environmental resources constraint. In Quanzhou, the development of the city is facing great threats: more and more private enterprises relocated; their headquarters relocated in bigger cities such as Xiamen or other cities; some county brands and enterprise brands come before the city brand. Quanzhou is well-advised to make full preparations for the city marketing so that it can get rid of the current dilemma and go on its way of fast development. Otherwise, it is quite likely to see a recession.Quanzhou city's marketing policy should create its urbanization course guided by scientific development and explore the economic, social and cultural and natural of the comprehensive and coordinated development ideas by using the international experience for reference and combining it with the local reality. This essay analyse the strength,the weakness,the opportunity and the threat of Quanzhou city's marketing(SWOT analysis),raise the thinking principle of Quanzhou city's marketing .My suggestions contain six strategies: 1.definitize the marketing organization,2. definitize the marketing task,3. definitize the city image,4. definitize the marketing market,5. definitize the marketing cooperation and 6. definitize the investitive channel.Carrying out the city marketing strategies can help upgrade the city's soft and hard environment and related services, can help create the city's unique attractions, and moreover, Satisfy citizens, investors, tourists, enterprise cities such as customer's life and work demands, pioneering and the investment demand, tourism and leisure needs, developing and expanding demand. In that case, the beautiful city of Quanzhou can build a positive and good image for the world, and as a result, it can upgrade the core competitiveness for development.