Study On The Business Models Of IT Outsourcing Service Company Based On Value Networks

Information technology advances, new technologies appear faster and faster, as Moore's Law described, IT continual emergence of new technologies is beyond the scope of general business expertise, the pursuit of IT technology is becoming redundant, and scattered its business focus; addition, IT technology and the combination of business has become increasingly close integration of IT applications and business operations have become an important means to create competitive advantage. Therefore, the service operators gradually within outsource the IT services to external professional IT service providers, to obtain the external economies of scale and professionalism.Today in the value of constantly modular, the demand for IT outsourcing services is accelerating the release, IT service outsourcing enterprises through the provision of IT outsourcing services to corporate customers gradually replace the original swap provided by the internal IT service module, embedding into the customer's existing system of value creation; However, most of the domestic IT outsourcing enterprises are small and develop slowly, existing a large gap with foreign enterprises, such as India's Infosys, how do China's IT service outsourcing enterprises seize the growth opportunities and narrow competitive gap becomes IT service outsourcing enterprises urgently problem needed to address. Peter Drucker once said that the current competition among enterprises is the competition between business models, based on this, exploring and establishing a competitive business model will of significant benefits to IT service outsourcing enterprises in rapid growth and development, so this paper focuses on IT services outsourcing business model.The research history of business model is not long, the theory is not highly integrated, therefore, this paper studies and sorts the general theory on business model, and provide a brief overview of its research history, then combine the characteristics of IT services Outsourcing Enterprises:the value network characteristics because of embedding, further propose more suitable business model analysis framework for outsourcing IT services, which believes that the value network and value creation of IT service outsourcing enterprises are equally important; in order to meet different management purposes at the same time, propose that the elements in the basic business model layer, layer-specific layers and rules of different specific embodiment, providing an analytical framework for guiding the business model from the planning to the implementation.Based on the analytical framework of IT service outsourcing business model, focus on analysis of the elements of value network of IT service outsourcing enterprises, describe that the diversity in needs of IT outsourcing services and the differences in ability lead to networking collaboration among IT outsourcing services enterprise based on different business, delivering IT outsourcing services to customers.Based on the platform of value network, the IT service outsourcing enterprises possess different resources, capabilities and value proposition, so based on classification ideology of business model elements, in terms of strategy and value module from the network, this paper classifies existing IT service outsourcing enterprises into four prototype business model:OEM model, platform model, R & D model and service model; describes the characteristics of each prototype business model, and analyze the comparison, providing reference for the IT service outsourcing enterprises to identify, analyze, and capacity building.On the basis of the classification, by studying a representative IT service outsourcing enterprises-Neusoft, analyzes of concrete embodiment of business models in the growth process and in business operations practices of that enterprise; shows that IT service outsourcing business model is the results of combination of prototype business model; and experiences constant exploration and innovation in the development process. A company is able to explore a variety of business models, while in the process of growing a business, the business model will continue to adjust, improve and mature Paralleled, and even probably abandon the original business model; by integrating and operating the platform of value network, IT service outsourcing enterprises can quickly obtain the ability relevant factors, leading business model more embedded and profitability, IT service outsourcing enterprises should focus on value Construction and use of network platform.