The Study On Export Competitiveness Of Animal Products In Hubei Province

Since the reform and opening, Hubei, as a national animal products province, has made gratifying achievements in the development of animal husbandry. Animal husbandry has become the pillar industries to increase farmers' income and develop agriculture and rural economy. In 2009, the animal husbandry output value in Hubei province reached 1085 billion Yuan. Animal husbandry accounted for the proportion of total output value of agriculture reached 35%. With the fast process of global economic integration and trade liberalization, Hubei province should participate fully in animal products market competition at home and abroad, which brings opportunities for Hubei to be a much stronger animal husbandry province, but also makes it faces more severe challenges. Facing the fierce competition environment, exploring the market actively, changing the comparative advantage into competitive advantage and improving animal products export competitiveness become the urgent matter to keep healthy and stable development of animal husbandry in Hubei province.First, with the research of competitiveness evaluation index and the method, this paper established the evaluation index system of animal products export competitiveness in Hubei. Then, it further enriched and perfected the theory of animal products export competitiveness by analyzing the main factors of animal products export competitiveness with Porter'diamond model. Secondly, this paper analyzed the present situation of animal products production and trade in Hubei province, made dynamic analysis of animal products export situation in Hubei from 2002 to 2008 by using multiple indicators and tried to use the principal component to contrast the six provinces in middle China, in order to forward some countermeasures and proposals for the decision-making departments in Hubei province to promote animal products export competitiveness and accelerate the development of animal husbandry.This paper made systematically study of animal products export competitiveness and its influence factors by combining the qualitative analysis and quantitative analysis, and the single factor analysis and comprehensive evaluation. First, based on the animal research achievements at home and abroad, this paper defined the concept of animal products competitiveness and introduced the evaluation index this article selected. Secondly, it introduced the production status of animal products from production volume, production method and the quality and safety in Hubei; analyzed trade situation from export scale, export structure and export market; and then pointed out the main existing problems. Again, it analyzed the main factors export that influenced animal products competitiveness in Hubei by using Porter' diamond model from six aspects:production factors, demand conditions, related industry support, enterprise strategy (taking Hubei Shendan healthy food Co., LTD as an example), government and opportunities. Then, through the four indicators:international market share, export dependence, dominant comparative advantage index and export contribution rate, this paper made dynamic analysis of animal products export condition in Hubei province from 2002 to 2008; to avoid analysis limitations that only in the international scope, the paper compared the animal products export competitiveness of Hubei, Hunan, Henan, Anhui, Jiangxi, Sichuan by using principal component analysis of Spss. Finally, the paper put forward further countermeasures for enhancing animal products export competitiveness in Hubei province combined with actual situation in Hubei.