| The city is the key carrier and an important engine to develop modern tourism, The city tourism determines the regional tourism competitiveness and the strategic direction.After reform and opening up for 30 years,with the rapid development of national comprehensive power,our country is becoming an big country for tourism industry and began to enter a strategic development stage of building an powerful country in the world.During the period of the process which one big country of tourism transfers an powerful one,city tourism assumes the historical responsibility,so it is an urgent need to upgrade the core of urban tourism competitiveness.With the guidance of the principle of the comprehensive competitiveness of the system and the evaluation model of the competitiveness of regional tourism,this paper analyzes systematically evaluation of the core of urban tourism competitiveness, and carries out identification about it.And also,this paper builds one system to evaluate the core of city tourism competitiveness on the basis of seven variables,and sets up the mathematical model of competitiveness on the basis of the principal component analysis.This paper is based on Hubei Province as an example for a empirical research. Using the statistics of 12 cities(Wuhan,Yichang,Xiangfan,Shiyan,Jingzhou, Jingmen,Xianning,Huanggang,Suizhou,Xiaogan,Huangshi,Ezhou) which published by the government in 2006,obtained the core competitiveness' place from high to low.Noting the tourism core weaknesses in competitiveness in the 12 cities of Hubei Province.And give advices for how to improve core competitiveness of the tourism from 5 aspects:space location,infrastructure construction,strategic goal, brand building and marketing system planning.The conclusion of the study is not only conducive to the promotion of tourism in Hubei Province through the cites',but also have a guide for other provinces for core competitiveness of the tourism,at last it will conducive to China's tourism strengthening strategy. |
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