Study Of Nanchang Wangcity Motor City Construction Scheme

China's economic attracted all attention worldwide, as it has maintained sustained high growth momentum recently ten years. So modern commercial clusters which is used to measure the level of local economic development has become an increasingly important weight, and has become an important symbol of the modern economy. Now, in the regional economic development, Motor City relying on the automobile trade cluster has become increasingly more. The number of car park and auto market distributed in a medium cities is more than 520, and more there are more than 700 parts and the auto parts supplies market. The internal reason is that the Chinese has the biggest potential automotive market in the world. The external reason is Motor City's enormous pull on the effectiveness of the local economy, respected by the government. Developed areas and less developed regions both rely on distinctive automobile city to develop.This paper will study Nanchang Wangcity Motor City-building background and analysis the foreign automotive sales model in developed countries; study of the potential, current situation and development of domestic auto market, priorities of which is the market which the Nanchang Wangcity Motor City being in, it is may be the Jiangxi and even the central region of the automotive market; through field visits and data analysis in real-time, we summarized that Wangcity Motor City's core competitive advantages, strengths, weaknesses, opportunities and threats and other factors. On this basis, crate the innovation according to the theory of value chain, reasonably and boldly enlarge the extent of the automotive value chain to make wangcity in the automotive industry value chain to play a more important role; on the basis of the value chain, design three different building program, give a comprehensive analysis of internal and external factors, and to choose the most suitable for wangcity car-building programs. I believe that this research will provide a useful model for Nanchang Wangcity Motor City Construction.