Research The Development Of Chongzhou Panel Furniture Industry Cluster

From geographical location, nowadays, China's furniture industry has formed a number ofcharacteristics of regional and furniture industry clusters. Chinese furniture has entered the era ofindustrial clusters. The furniture industry cluster promotes not only the overall development ofChina's furniture industry, and provide appropriate support for local economic development, thescientific development of furniture industry cluster will also promote the transformation andupgrading of China's furniture industry.In recent years, many panel furniture enterprises, especially SiChuan panel furniture, there is agood momentum of development in the third and fourth tier cities, achievements of several panelfurniture manufacturing enterprises whose annual output value reached more than a billion oreven several billion. ChongZhou, which is a County-level city in Sichuan Chengdu, has becomethe "Industrial Base of China Panel Furniture", where locate two panel furniture productionenterprises QuanYou Furniture Ltd and MingZhu Furniture Group.This article is on the basis ofthe study in the theory of industrial cluster, with Chongzhou panel furniture industry as theresearch object, analyzes its development course, current situation and problems, then use thediamond model to analysis the competitiveness by the four factors which effects of thecompetitive advantage, discuss Chongzhou panel furniture industry cluster's development andformulating development strategy.In this paper, Based on the industrial cluster and the competitive advantage of detailedresearch, draw the following conclusions:(1)we can analyze the Chongzhou panel furnitureindustry cluster competitiveness by Potter's "Diamond Model", through the five aspects impacton the competitive advantage which are production factors, demand conditions, enterprisestructure and competition, related and supporting industries, the role of government.And use theSWOT analysis to summary the Chongzhou panel furniture industry cluster's advantages,disadvantages, opportunities and threats.(2) Through to analysis the selected four typical foreignand domestic furniture and other industrial cluster case, such as Pesaro furniture industrial clusterin Italy, the United States of America Silicon Valley electronic industry cluster, group of industryof Qingdao home appliance and Dongyang mahogany wood furniture industrial cluster, thensummary their successful experience and Enlightenment for Chongzhou panel furniture industrydevelopment.(3) under the guidance of the principle of the life cycle of the industrial clusters,according to the theory of Chongzhou panel furniture industry cluster and the revelation of thesuccessful development of typical industrial clusters regional, to establish the strategic targetsystem and development strategy of Chongzhou panel furniture industry cluster,and then put forward the strategy to support implementation strategy and measures from the developmentstrategy of three level of enterprise, cluster, the government. according its local characteristicsand present situation. At the last of this paper research results, limitations and shortcomings weresummarized.