Based On The Core Competitiveness Of Ember Chinese Company Development Strategy Research

With tightening the control of the residential and commercial real estate in China and move-in of world manufacturing industrial, logistics real estate is becoming the popular investment hotspot for the real estate enterprises both Chinese and abroad, more and more global leading logistics giants are attracted to invest in China’s logistics estate nowadays. Many of China’s logistics enterprises of real estate are also on the rise, but at the same time, we should be aware of they are still at the initial stage and have a big gap comparing the global leading logistics real estate developers such as Prologis. In the face of increasingly fierce market competition, in order to fundamentally enhance their market competitiveness, to maintain long-term competitive advantage, it is very necessary for our logistics companies to analyze the core competence of the global leading logistics enterprises. Core competition ability is the organic combination of the operation mechanism and various skills of a logistics enterprise and the combination of competition ability and competitive advantage in a specific operating of the enterprise. To build and enhance the core competitiveness of an enterprise that it is the road our logistics real estate enterprises must get through for their survival and development.Through systematically expounding the basic theory of logistics real estate and the basis theory of core competence, in this article, the author focused on study the core competence and the development strategy Prologis China, a global leading logistics real estate enterprise, and tried to provide some useful suggestions to company management as well as the enterprises in Chinese logistics real estate. In this case study, the author did a deep research on the current situation of Prologis China development strategy, problems they are facing, and how to build their stronger development strategies in future. Considering the leading position of Prologis China in global logistics real estate industry, the analysis and suggestion raised in this article should be some kinds of help to other logistics real estate enterprises in China.