Research On Financial Strategy Management Of Yike Company

Based on the goal of enterprise and the establishment of financial strategic objectives chain and environment on the basis of analysis, financial strategy from elements-driven formation and implementation and evaluation such aspects of study, the enterprise strategic management theory and financial management theory, solve the small and medium-sized enterprises in different cases choice and financial strategy adjustment problems, and to ningbo appropriate division technology Co., LTD as an example to the financial strategic management of small and medium-sized enterprises, implement successful case analysis and research. Based on the established goal of enterprise and clear the overall direction of enterprise, based on the research of enterprise financial goals, external environment from the macro and micro was analyzed, two aspects to enterprise external environment and internal environment for enterprises, based on the advantages, weaknesses and the opportunities, threats facing on the comprehensive analysis, internal and external environment for financial strategy management to provide specific behavior standard, strategic management implementation of financial success is representative of small and medium-sized enterprise - ningbo appropriate division science and technology industrial Co., LTD the case analysis. Instructions will be introducing thoughts of strategic management enterprise financial management, can make the small and medium-sized enterprise adapt to outside the complex environment, effectively benefit themselves are relatively limited resources, reduce resources for enterprise development restriction, thus forming and maintain their competitive advantage. At last, analyzed the enterprise multiple target progression and balance between, the relationship between enterprise financial strategic objectives chain. The article studies the small and medium-sized enterprise development of financial strategy selection and implementation method. First, pointed out that financial strategy implementation is based on financial budget, will enterprise life cycle of financial budget management mode of different stages. Then, analysis and formulated the smes in the selection and implementation of financial strategy should be followed basic principles. For small and medium-sized enterprise with the economic cycle, product life cycle, the enterprise economic growth mode, enterprise development phase change, financial strategy selection and launched research adjustment problems. Finally, research the financial strategy implementation effect evaluation and control method.