Research On Financial Strategic Management Of Small And Medium-Sized Enterprises Based On Enterprise Life Cycle

National Equities Exchange and Quotations become hot since 2015.On the one hand,it can bring convenience to SMEs financing.On the other hand,many SMEs do not quite understand the capital market,so it exposes many problems for them.By the end of 2016,the total number of small and medium-sized enterprises(SMEs)in China has accounted for 99%of the total number of enterprises and the contribution to GDP reach above 60%.With the SME become more important,how to survive and develop better has become an urgent problem.Small and medium-sized enterprises are facing a more severe living environment than large enterprises,so it is necessary for them to carry out effective financial strategy management to achieve sustainable development.However,they tend to ignore the importance of financial strategy.Lack of a suitable financial strategy model leads them to limited development,even shortened the life of the enterprise.It is of great practical significance to correctly understand the problems existing in the financial strategy of small and medium-sized enterprises and to seek the corresponding solutions to promote the healthy and sustainable development of the national economy.Based on the important role the theory of enterprise life cycle plays in,this paper use financial strategy matrix as tool to analyses financial strategy model of small and medium sized enterprises,which can help them develop better.Firstly,this paper introduces the research background,research methods,innovation part and literature review.Secondly,the theoretical of financial strategy and enterprise life cycle theory are introduced.Then,by using the method of questionnaire survey and field investigation,this paper analyzes the current situation and reasons of financial strategy management in SEMs.Next part based on the current situation and reasons combined with enterprise life cycle theory and financial strategy matrix,constructs the model of financial strategy which can fit small and medium-sized enterprises.This model is decomposed into different goals according to the different stages of the enterprise life cycle.The approach can be divided into financial and non-financial aspects.Specific measures can be chosen according to external environment.In this paper,FC Company is the research object,and the case can be described in detail.This company is faced with better opportunities for the development of the industry,but it also has financing difficulties,low investment efficiency and other common problems which all small and medium enterprises have.This article use the financial strategy model to help FC Company optimize financing and investment.After application for half a year,this case achieve certain results.So this article can provide ideas and methods for other small and medium-sized enterprises to develop financial strategy.