Commercial Bank Branch Performance Evaluation Method

Performance evaluation of commercial bank is always conducted to evaluate the overall operation of commercial banks. Though performance evaluation method researches used in China's commercial banks has made great progress, they are more focused on overall measurement and factors discussion of commercial banks. Empirical researches mainly conduct horizontal comparison between commercial banks, and lack of micro level performance analysis.H commercial bank, Shenyang branches implement organizational structure of branch system. The head bank is the legal person and the branches do not have independent legal status, but as the business units of the head bank, branches are responsible for dealing banking assets and liabilities. Their achievement makes up the head bank's achievement. It is needed to deeply study the performance evaluation method for commercial bank branches.This paper analyzes the problem existing in the performance evaluation method used in H commercial bank branches. By using the theory and method of Economic Value Added (EVA) and the Balanced Score Card, this paper improves and designs the performance evaluation system after in-depth investigation and research through inducting the comprehensive method combined the Balanced Scorecard and EVA evaluation based on the original performance evaluation system. It also use AHP and fuzz comprehensive evaluation method (FCE) to determine the weight and model of the new proposed qualitative indicators. We hope to inspire each branch to take the initiative to generally improve the branch's internal operating conditions. So it can more target to make goals and strategies to guide H commercial Bank to respond the current opportunities and challenges.