The Research On Hunan Meat Enterprise Grouping Development Strategy

Meat is closely related with people's lives. Meat industry is a long-chain industry, involving planting and processing feed, breeding and aquaculture, animal epidemic prevention and control, slaughter and processing and deep processing, quality supervision inspection and quarantine, food packaging and storage, logistics and distribution and other sectors, covering primary, secondary and tertiary industries. Meat enterprise is an important subject in meat industry chain, it is the bridge between agriculture and markets. Meat corporate champion is the leader to promoting the industrialized of agriculture, the development of modern agriculture propeller. Recently, with the volatility of the meat market, the frequent incidents of food safety concern, and so on, seriously affected people's normal life. Hunan regards as meat industry province, meat enterprise will be faced with new opportunities and challenges. Enterprise Group of Hunan meat development strategy, conducive to the solution of the issues of agriculture, farmer and area, keeping meat market stabile, to ensure food safety, enhance the competitiveness of meat in Hunan province and promote social harmony, has important theoretical and practical significance.This paper illustrated the background, purpose and significance, research status, the paper's main content and methods, and technical routes, and described theory required for development of Hunan meat enterprise groups. It brief analyzed the status of domestic and international meat industry, and the research grouping of companies. Then the article analyzed meat industry development in Hunan Province from the strengths, weaknesses, opportunities and challenges. and studied Hunan meat enterprise performance. It was constructed meat enterprise performance evaluation index system and hierarchical analysis model, using analytical hierarchy process. the paper is taken as an example to make demonstrational analysis as listed companies of Hunan. Studies show that three typical Hunan meat enterprises tend to the general level of business performance. And the results show indicators that return on equity, return on total assets, capital accumulation, whether through the ISO9000, HACCP and other food quality and safety certification or not, the number of the national and provincial famous brands winning, cold-chain logistics system building a sound,and so on, have great influence on the results.In the light of research status at home and abroad and meat enterprise development experience, the article proposed that grouping development is the strategic choice to Hunan meat enterprises. definite strategic positioning and market-oriented and government-induced to combine the development pattern. On this basis, the paper put forward development path:we should make great efforts to cultivate meat enterprise group core competitiveness by market orientation, advantageous resources, policy guidance, making the staple strong; raise the meat market access threshold, make strong tap enterprise; build the low-carbon meat chain, with integrated industrial chain; set up perfect link mechanism and Interest distribution mechanism; develop catering culture with Hunan characteristics, and create Hunan meat brand. Based on qualitative and quantitative analysis, this paper point out cooperative surplus which created from Hunan meat enterprise grouping development how to share? It will be one of the important research orientations in the future.