Research On The Enterprise Intellectual Property Strategy

The 21st century has been witnessing a new age of knowledge economy. With improved productivity, intellectual property (IP) has become an embodiment of social wealth in modern society. Drawing on successful experience of outstanding enterprises both at home and abroad, the present paper applies scientific theories to development and implementation of IP strategies for petrochemical enterprise A to enhance its core competitiveness.The paper first presents the concept of enterprise IP strategy, on the basis of which establishment principles of IP strategies for petrochemical enterprise A are then elaborated: Strategies are expected to be practically developed in accordance with A's overall competitive strategy, be compatible with A's internal conditions and external environment, be carried out centering on A's development objectives, and be included into A's overall development strategy. An integrated application of expert Q&A method, data statistics, and market research methods has been used to work out IP strategies for petrochemical enterprise A.SWOT analysis on A's strategic environment is employed in steps as follows: a) to make environmental analyses on petrochemical industry in which A belongs; b) to make analyses on A's merits and demerits; c) to make analyses on A's competitors'merits and demerits; d) to make comparison with competitors; e) to form SWOT decision matrix and make environmental analyses go through IP strategies management of A. And the following measures are taken to develop IP strategies for A: a) to establish IP strategy sections; b) to make comprehensive analyses of A; c) to select appropriate enterprise IP strategy programs; d) to set up assessment and control systems for A's IP strategies and work out corresponding plans at different product stages. After a comprehensive study of A's human resources, financial strength, and materials, it is concluded that A is well-funded but legged behind in technology compared with advanced enterprises. Though with adequate material and physical resources, a flexible production capacity is limited as a result of which. Therefore, comprehensive defense-based IP strategies should be adopted except in advantageous areas where offensive strategies can be made.Upon the implementation of IP strategies, the structure below should be followed: In view of A's IP strategy objectives, departments are supposed to turn IP strategies into specific and measurable goals, and work out detailed plans for each goal along with accurately measurable performance evaluation criteria. Then the breakdown structure is used to examine the entire work and related tasks and to predict the time required for each step. Meanwhile the linkage among departments is identified, the relationship between giving and receiving recognized, roles, responsibilities, services and decision-making processes of departments determined, and all the requirements, responsibilities, as well as decisions are documented.The paper conducts a study on enterprise IP strategy modeling on petrochemical enterprise A, adopts SWOT method for strategic environmental analysis, develops IP strategies based on analysis findings, and works out a series of plans for possible internal and external environment changes during enterprise operation. Upon strategy implementation, IP strategy objectives are made into detailed, specific and measurable goals, and application of worksheet subdivision in project management is also included. All mentioned above will provide references for other enterprises to develop and implement IP strategies.