Financial Crisis In The Background Of The Textile Industry To Improve The Competitiveness Of Zhejiang

The textile industry is zhejiang traditional industries, which is an important role in national economic development and transformation, upgrading traditional industries from the international competitiveness of basic industries. Faced with global financial crisis further deepen, international demands are visibly reduced and trade protectionism is increasing market competition is fierce, competitive advantage, traditional gradually weaken and so on. Researching zhejiang textile industry to raise the competitiveness of practical significance, and how to upgrade traditional industries in the country's competitive edge is of typical significance.First of all, based on a swot analysis, this article summarizes the zhejiang textile industry of the basic development tendency.zhejiang in industrial clusters, professional marketing, human resources, equipment and techniques has obvious advantages,but in the brand, enterprise and innovative capacity exists deficiency. Conclusions show tha zhejiang the textile industry should catch the strong driver for domestic demand by the consumer level, to promote brands, the promotion of competitiveness and technology innovation.Secondly, the zhejiang textile industry is in a variety of high added value. With Jiangsu, Shandong, Guangdong, Fujian province comparison, zhejiang's textile enterprises are small in size and general conditions, but from the textile industry in the scale of business and industry and the overall size of a leading position. At the same time, in the context of the financial crisis, though zhejiang textile industry of the international market, competitive trading index(TC) exports of goods and the textile industry show the advantages of the index (RCA) made a fluctuation in 2009, but over Overall upward trend.In the above analysis, on the basis of this article in shaoxing textile industry for example, in conjunction with the interview questionnaire survey result, this paper establishes textile industry competitive system of evaluation.Study found that human resource reserve level, creativity, industrial agglomeration offers production and research level, cooperation and marketing information for ability, and how about the textile industry to raise the competitiveness of a significant role.Finally, based on the development of practical work this paper point out related policy advice. This paper point out that zhejiang textile industry to raise the competitiveness of the need to continue to deepen the reform of the mechanism and integrate production chain and value chain, propelling industrial clusters and professional market benign, and cultivate and promote area, industry, development of productive industry and the international trade structure.