Stratagy For Guangdong South-Pearl Industry

Guangdong South-pearl industry has for more 2000 years and developed rapidly in aquaculture technology of modern. But for lots of reasons, Guangdong south-pearl industry began to decay. The provincial secretary Zhang De-jiang gave instruction that "pearl is a treasure, must be scientific breeding, in-depth processing, come to be industry." In November 23, 2006.At that time began the revitalization of the South-pearl. Now, Guangdong South-Pearl was on the special transition period. To quicken the steady step of transfer model, in the base of analyze the status domestic pearl industry and oversea, discuss the development and meaning of international pearl industry, sum up the success development experience of overseas pearl industry ,to appraise the development level of Guangdong south-pearl industry, bring forward the suggests instruct the new way.The study results indicated that:I. Research on the pearl industry at domestic and abroad. Especially for domestic pearl cultivation, breeding technology and application foundation, pearl with products processing technology, culture and pearl industry brand etc. Based on this, puts forward the research of Guangdong south-pearl.II. Discuss current situation of the foreign pearl industry, such as the Japanese pearl industry, the Australian sea-pearl industry, the Southeast Asia sea-pearl industry of Vietnam and Myanmar, the French Polynesia sea-pearl industry, the U.S. pearl industry, the European pearl industry. Summarize successful comprehensive experiences of its development. Such as①a large number of domestic and foreign capital injection;②talents gathering;③a good industrial base;④stable innovation systems;⑤government give energetic support to pearl industry;⑥unique culture of the pearl industry and the environment;⑦the brand is the key to promote industry development;⑧sustainable development is the guarantee of the industry .The successful experiences of sustainable development of foreign pearl industry, such as:①emphasis on the development field of processing,distribution commerce;②depth integrated using;③the government reasonable control;④the use of science technology;⑤the quality standardization management.III. Conduct in-depth analysis of Guangdong south-pearl development. Such as the overview of Guangdong south-pearl cultivation, including Leizhou and Xuwen;the overview of process ;the overview of the status market. Analyze the Guangdong south-pearl industry. Such as analysis of the culture and proliferation environment and culture environment; analysis of technology research status and patent status; the consumption and market demand;the industry Competitive Environment and so on. All the analysis is for the evaluation and the countermeasure.IV. Build evaluation index system of the level of regional development of Guangdong South-pearl industry. For the evaluation index behind the situation, proposed the South-pearl industry system,the industrial ecology and eco-cultural system and basic guarantee system to Construct the level of Guangdong South-pearl industry development evaluation system. This article used expert consults and frequency analytic to select 19 evaluation indexes from 3 aspects. Then determine the weight of each index. Finally, obtain evaluation total points was 51 points, indicate that Guangdong South-pearl industry at a low level of development stage.V.Analyze the variety of conditions and on the basis of evaluation, carry through SWOT analysis, puts forward corresponding countermeasures. According to successful development experiences form abroad and the SWOT analysis of pearl industry, summed up suggests for the development of South-pearl. For example, bring in funds to promote sustainable development of industry;establish training system to provide personnel protection; consummate South-pearl industry chain, to become industrial cluster ;enhance technology innovation and Industrial upgrade and so on. Establish the brand, use unique design to construct brand of Guangdong South-pearl. Change the concept and focus on generalize the brand. Actualize brand strategy to improve product quality and certification.