P Elderly Residential Development Mode Company

Older residential real estate market segments in emerging markets, currently involved in the development of senior housing is basically two types of companies, one is a real estate development companies, and the other is the insurance and investment group, P companies belong to the latter. Although real estate development company has extensive experience in real estate development, a larger share of the real estate market, but also a lack of senior housing development and management experience, which for the insurance and investment companies provided a new opportunity. Insurance Investment Group's real estate projects in other commonly used equity and debt investment approach, the basic substance is not involved in the development. Therefore, when P companies involved in senior housing development, whether the adopted model is a very important issue. Based on this, the subject of this paper is to study the P in the field of senior housing development model, which for P's future business expansion and development of great practical significance. The purpose of this study is the side of senior housing development in the model may select a suitable P's development.In this paper, the role of market orientation from their own point of view, from P's own financial strength, brand reputation, main business structure into account, if they go into senior housing developments in the field, how should the role of the industry. In determining the positioning of the industry, while the use of Ansoff matrix theory to guide the expansion of market share and new product development to reap excess profits. Secondly, referring to foreign case of senior housing development and successful management experience, from product design and service levels to enhance the country's level of senior housing development.Finally, the domestic policy environment, economic environment, population structure and other aspects of analysis, from a macro perspective to determine the senior housing project in the feasibility of running the macro environment, market demand, the degree of customer demand levels, from the analysis of the competitive environment, will have entered the field of senior housing development and is about to enter the field of senior housing development companies overall analysis and comparison, with P has owned the company's own resources, the development of P's old pattern of residential products, service mode, charging mode. P residential development pattern in the implementation of old age security, from the perspective of corporate culture to create a "sunset light like sunrise" philosophy of life, in order to stimulate employees to respect the elderly, attention and love; from the perspective of organizational adjustment from the original functions of the organization structure to adjust for the matrix organization structure, to accommodate off-site, remote, large-scale real estate project development and management needs; from the perspective of human resources in the recruitment of high-end talent to strengthen reserves for the low-end talent, the training of all employees of the company to strengthen the cultivation of loyalty; from the reverse mortgage financial services model, for the elderly through the replacement of older residential property owned (or apartments for the elderly) service model to explore, to conform to social trends.