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Chongqing Empirical Studies Of The Stability Of The Vehicle Manufacturers Strategic Alliance

Posted on:2012-04-23Degree:MasterType:Thesis
Country:ChinaCandidate:M XuFull Text:PDF
GTID:2219330368491064Subject:Business management
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International business environment has been changed a lot and become more and more complex since1980s.More and more corporations find that they can't get enough resources and competitive advantages. Strategic alliances are inevitable outcomes of those enterprises'cooperation and competition, and have quickly became the important form to get some scarce resources and competitive advantages for the companies. This phenomenon is more obvious in international automobile industry.In this paper, the alliances of Chongqing vehicle manufacturers are chosen as the research object in China's auto industry. We have not only studied the level of stability in these strategic alliances, but also the factors affecting the stability, and how these factors affect the stability of these strategic alliances.This study focuses on the influence factor of the stability of strategic alliances. We promoted a conceptual model about those factors affecting alliance stability, and designed a questionnaire containing 40 specific questions in this research. We get the final questionnaire containing 38 questions, which have higher reliability and validity of structures after pre-modifications.After that, we investigated the JV about the vehicle manufacturers using the questionnaire, and obtained the following results through statistical analysis. Firstly, this study demonstrated the stability of strategic alliances which can be measured by four latent variables: process satisfaction, objectives and the additional revenues, will to continue to cooperate, results satisfaction. Secondly, we find the factors that influence alliance stability can be classified as three factors: "partner characteristics", "union structure", " and "union regulatory mechanism " through the conceptual model and empirical analysis. Thirdly, we can see that the union regulatory mechanism is a more significant mediating variable, and other factors will affect the stability of strategic alliances through union regulatory mechanism through path analysis. Partner selection, moreover, has a direct and significant impact in the stability of strategic alliances. Finally, according to the results above, the dissertation give some proposal to competitive strategic alliance. For example, the corporations had better to pay more attentions on partner selection and the design of union regulatory mechanism.
Keywords/Search Tags:strategic alliances, vehicle manufacturers in Chongqing, measurement of the alliance stability, influence factors
PDF Full Text Request
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