| A Digital Home Industry is emerging industries in 21 century, which many countries in the world, including China focus on. Government plays an important role on the development of digital home industry. Based on Public Management, this assay elaborates how government act in the development of digital home industry as a guide, a servant and a supervisor, according to digital home industry's characteristics and significance. Then, the assay analyzes 3 types of government's role on digital home industry: reclusive government (enterprises lead the industry, while government support behind), pioneer government(government lead and promotes the development of digital home industry) and allied government(ally government with production, teaching and research). Finally, the assay concludes that llied government type is appropriate for Panyu District Government to promote digital home industry by analyzing Panyu's superiority on its location , human resources, policy and institution .1. Overview of Digital Home IndustryThe definition of Digital Home has narrowed meaning and broad meaning. The narrowed meaning means domestic electrical appliance and computer can connect with each other by the use of digital technology. The broad meaning means the use of digital technology can equip human's basic activity space, which means people can get entertainment and public information service without going out. Industries relative with digital home's product and service is called Digital Home Industry. Digital Home Industry is a comprehensive industry which is related to many industrial chains, such as terminal manufacturing company, network operator, content facilitator, technique and business facilitator e.t.c. It is the combination of future TV broadcast, telecommunication, computer and consuming electronics industry. High syncretism and production value is the characteristics of Digital Home Industry. Developing Digital Home Industry is the information channel to lead social service into family, core content to upgrade social information level, important method to upgrade industry.2. Government's Role and function to Develop Digital Home IndustryGovernment has 3 functions to develop Digital Home Industry: leading, servicing and supervising. Firstly, as a guide, government should lead the correct developing way. For example , to reinforce the leading function in industrial pattern, industrial upgrading, inviting and attracting outside investment, to make policy system promoting digital home industry, to provide service. Secondly, as a servant , government should take the act of public service effectively. Thirdly, as a supervisor, government should take the act of supervise the market.3.Guangzhou Panyu District's Responsibility for Developing Digital Home IndustryWe can conclude that government should take the appropriate act in developing digital home industry. We can divided government's responsibility into 3 types:First, reclusive government. It means that enterprises lead the industry, while government support behind. Hangzhou is the representative. Hangzhou's digital home industry operator is good at capital combination and marketing positioning. The operator attract many capital, while Hangzhou government provide powerful support in policy, finance, e.t.c. Second, pioneering government. It means that government lead and promotes the development of digital home industry. Korea is the representative. Korea government provide powerful support to develop digital home industry. Not only making open service policy, but also provide capital.Third, allied government. It means that ally government with production, teaching and research. Guangdong is the representative. Industry and information Department , Guangdong Provice government , Guangzhou government and Sun Yat-sen University build Stational digital home industry base together to develop digital home industry.The assay proofs that allied government type is appropriate for Panyu District Government to promote digital home industry by analyzing Panyu's superiority on its location , human resources, policy and institution .The strategies for Panyu district's government to develop digital home industry are: enhancing leadership, optimizing policy environment, financing support, make up industrial service platform, policy making and strengthen cooperation.4. ConclusionThe assay concludes that allied government type is appropriate for Panyu District Government to promote digital home industry by analyzing Panyu's superiority on its location, human resources, policy and institution .This conclusion is appropriate for emerging district of modernized city to develop emerging industry. |
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