Yunnan Natural Rubber Industry Development Strategy

Natural rubber is an important industrial raw material and strategic materials. With the development of economy, The demand for natural rubber rising prices. China is the world's fifth largest produce plastic kingdom, natural rubber consumer, natural rubber contradictions is very outstanding. Yunnan is China's first introduction aisles region, now natural rubber yield of national 40%. Researching Yunnan natural rubber industry development to know and master the rules of the development of accelerating its development, it will be built characteristic advantage industry; Understanding and mastering of Yunnan other characteristic advantage industry development law, Help in the development of natural rubber industry at the same time, support help frontier minority ethnic groups jointly poverty, Help in the development of other tropical biological resources, do the human and the nature harmonious coexistence, economic and social sustainable development.This paper applied strategic management theories and research methods to Yunnan natural rubber industry development strategy for a thorough study. Firstly the after the financial crisis of natural rubber industry status of a detailed analysis, this paper summarizes the natural rubber industry of new features. On this basis, using PEST models, five competitive forces model, combining the SWOT analysis, from the macro environment, industrial environment and enterprise microcosmic environment compared all-round analysis, the author thinks that the natural heritage has entered into the accelerated development concept, update property right and management system reform and innovation, forming natural rubber is a sunrise industry, resource constraint industry, circular economy industry consciousness of the new era. Currently, China's macroeconomic picked up well momentum constantly solid, has entered into the accelerated industrialization and urbanization double new economic growth cycle, macroeconomic policies, natural rubber industry policy and regional economic development and land reclamation of accelerating the development of Yunnan created new opportunities. But, Yunnan natural rubber industry development process exists concepts backward, the property right is clear, the management cost too much, product competitiveness is not strong, scientific and technological innovation, such as the lack a series of problems. At present, the main force of Yunnan natural rubber industry in Yunnan and land reclamation group ongoing system reform, formally 39 farms and 122 by medical organizations such as land reclamation pimp execute appendage management over related. For Yunnan natural rubber industry influence cannot exactly expectations.The purpose of this essay is to find Yunnan natural rubber industry development exist during development concepts backward, system reform, property rights system incommensurate industry development needs, Yunnan and land reclamation and private natural rubber industry mutual enough coordination, rubber industrial technology and employing mechanism innovation insufficiency, the state industrial policies are not perfect, rubber industry chain and industrial clusters, has not been formed a series of questions reason, try proposed solution.