Analysis On Application Of Interactive Billbroad

In recent years, as the development of new media technology, interactive billbroad which is based on building fa?ade is developing energetically. Compared with traditional advertisements, Interactive billbroad has more powerful influence and is more accurate. It changes the activities of participants from passive to active and it encourages users to actively participate in the interactive advertisement. At the meantime, the propagation mode is like Viral Marketing and it brings up the propagation efficiency. In the aspect of building fa?ade, the added advertisement ingredients enrich the content of building fa?ade information. Money provided by customers enables the building fa?ade to have sustainable development as information carrier.Up to now, there is not any systematic research about interactive building fa?ade advertisement. So in this paper, I will summarize the characteristics and rules of interactive billbroad by studying a larger number of cases. I will also research deeply about the design method of interactive billbroad. This paper starts the topic with interactive building fa ade. Then it analyses the characteristics of interactive building fa ade and the influence on the spread of traditional advertisements. Though researches on processes such as consumer cognition, feeling and behavior. This paper puts great emphasis on the interaction advertisement design method that is guided by consumers. I will analyze the interactive design method of fa ade advertisement through two aspects, one is the ways users interactive with the project, and the other is the experience process of the advertisement. In the last stage, this paper summarizes the developmental tendency of interactive billbroad design. The researches on interactive creation theory and practical application of fa ade advertisement design are needed for the design development and innovation. Recently this kind of research is still in its infancy, so further research work need to be done.