The Research Of XY Mobile Marking Mode In Rural Market

Rural market is broad but lack of developing.Basing on the factors like complicated natural condition,dispersed population distribution and not high disposable income by farmers,it is necessary to have a suit of effective model for this market urgently.This article launches the research under this backgrouond.According to the analysis of mobile communication market referring to points like present development situation description and industry competition,to explore marketing channels in rural market. With these factors,combining research result about XY rural communication market and real diagnosis research,it has analyzed the present condition of XY rural communication,the advantage and inferiority between XY mobile to other operators by SWOT. On the basic of above analysis,it proposes the marketing channel strategy for XY mobile rural market,identifies XY mobile rural market marketing development strategy.Through the study of rural market,referring to the resources, human resources and marketing mode, it comes out that flat channel marketing system can not effectively support sales to various types of customers and promotion of diverse product.According to the deficiencies of our channel system and product,to improve the market share in each village and town,further cover rural market,and fully enhance our products in the township of perception. It is necessary to establish the "one village one sales" direct sales team in the rural market.In each natural village,develop a top sales in publicity and sales for the products,a prestigious and influential local contact person and an agent of products.Regarding the actual economic environment,market capacity and strategic significance of the natural village,dividing into A, B, C, D levels. Aiming at the habits of rural market and rural groups consuming,combining with the rural marketing strategy,carry out expand to every village on publicity,branch training,promotion,cultural,information and related training.Keep training the "one village one sales" team,enhancing service standards, supervision and assessment,to improve the coordinate with traditional channels.