| "Information and communication technology to rural life better"is the theme of The World Telecommunication Day of 2011.3G times our country three big communication operator business development, the mobile communication market competition more and more intense, product is coessential with each passing day, the price war can hardly be avoided big environment falls, how in the fierce competition in the market, more effective, more scientific and reasonable to carry out targeted marketing, the stability of existing users on the basis of, and gradually expand the market share is the mobile operators must face and solve problems.In the face of rural communication market growth, China Mobile is necessary ahead of other competitors, the integration of existing rural marketing initiatives, normative country market development. In this paper, based on the macro background and development trend analysis, combined with their own work, the Wujiang mobile company to develop rural communication market and the importance of development of rural communication market feasibility and mode were discussed, from the rural actual customer demand analysis, the rural consumer features, a careful analysis of the current rural communication market development present situation and faces the main problem, put forward three big rural market development model. Namely: China Mobile independent development mode, and partner cooperation development pattern, in cooperation with the government of development mode, through to the above three kind of development model analysis and three kinds of mode of applicability, feasibility, acceptability, and finally determine the cooperative development of Wujiang rural market development model for the optimal scheme. |
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