The Strategy On Difference Pricing To Mixed Recovery Closed-Loop Supply Chain

It was until the middle of last century then human has come to realize thesignificance of protecting the whole environment. However, it will be never too easierfor the sustainable development of the social environment if the population keepsincreasing and the natural resources are consumed constantly. What's more, industrialpollution, motor vehicle exhaust and greenhouse effect have made human-beings intoa predicament of environment degradation and the energy crisis. With the rapiddevelopment of social production, the traditional mode ---- a single-tracked procedureof"resources—products—waste"has produced tremendous waste, which will be anobstacle to the sustainable development of the environment. Based on this commonview, many governments and enterprises all over the world are looking for new modeof production. They are trying to find new opportunity from the waste during theproducing and new market from the waste during living, to develop recyclingeconomy and reduce the consume of resources and to achieve the benefit of economyand society at the most. Aiming at this hot issue, the author tries to make someanalysis and conclusion of Related research achievements of Closed-loop SupplyChain at home and abroad. Based on these conclusions, the paper tries to do theresearch of Pricing Strategy for Mixed Recovery Remanufacturing Closed-loopSupply Chain mixed by Single producers and Single distributors by applying therelevant theory of The Game Theory. The main ideas of this paper are as follows:(1)Considering the marketing environment of Requirement determination, theauthor tries to set up a new model of Closed-loop Supply Chain. Under this new mode,the producers and retailer do the waste recovery together. The producer do thereprocessing and the retailer do the selling, but the new products and the reprocessed products are co-exit on the market. The author also tries to analyze the influence bydifferent decision model on pricing for the new products and reprocessed products.(2)Considering the marketing environment of Requirement indetermination, theauthor tries to figure out the Differences Pricing Model of Mixed RecoveryClosed-loop Supply Chain on the market which producers take the dominant positions.Suppose that the recycling price is definite, the author tries to find out the recoveryratio of manufacturers and sellers on the influence to wholesale price and retail price.