Lanzhouyuanfang Pharmaceutical Company Marketing Strategy Research

View the changes in recent years, both the frequent introduction of national regulatory policies, or business model to explore, or re-merger market structure led to the re-division of the pharmaceutical market have shown a strong impetus to re-shuffle. Pharmaceutical market pharmaceutical companies adapt to the new environment ripe for change, the sun and wind and rain will also warm and tests in this industry. This year the state launched a new health care reform policies, which put forward new requirements for pharmaceutical companies, the existing market competition will be broken, is bound to have a huge impact the pharmaceutical industry. How to make themselves invincible, pharmaceutical companies need to adjust their thinking, pioneering spirit, nurturing the company's core marketing capabilities, improve the previous marketing ideas, promotion of sustainable development in business fast. Fierce market competition and industry policy, changing the marketing strategy makes the company an important part of marketing channels become increasingly important.Pharmaceutical distribution companies marketing channels is an important part of marketing, along with our health care system reform and sustainable development of the pharmaceutical market, pharmaceutical distribution between enterprises in an increasingly competitive pharmaceutical products, the possibility of success of the new market situation, marketing, The key lies in the possibility of establishing strategic objectives consistent with the stability of corporate marketing and effective marketing channels, and the coordinated management.In this paper, marketing and management for the research, the data collection and market research, based on the theories under the guidance of pharmaceutical companies to Yuanfang background of actual operation, through the analysis of pharmaceutical distribution market in Gansu, especially in the health reform policies and market competition changes in demand patterns and the external environment such as pharmaceutical companies for the distant opportunities and threats, and have their own strengths, weaknesses analysis, the use of 4Ps marketing mix strategy, market segmentation and selection, consumer behavior analysis, market positioning, channel strategy, and other modern marketing theory, analysis of the current pharmaceutical distribution Gansu basic situation of market competition, based on the distance pharmaceutical company marketing channels of the actual situation, to help them make operational a system possessed the marketing channel strategy program.