Nanchang Outdoor Advertising Management Countermeasures

Outdoor advertising is the earliest human by advertising media, it can check up the history can be traced back to 5000 DuoNian before in the history of mankind is using the most long form of advertising. And it is also the most people can accept social, manufacture technology and cost the most affordable, the most expressive media forms. Outdoor advertising as advertising communication carrier, the more important it or modern important part of the city, and urban construction, the urban traffic, urban greening together make up the city a part of the system to make a city geographical space and visual interface in promoting economic development, and beautify the urban environment, and play a huge, other forms can't replace function, at the same time but also because of the ongoing problems in management and causes all sorts of arguments.A city of managers, not only is he a administrative affairs managers, and is a city benign development and harmonious development of executives, outdoor advertising development also reflects its management level and city development and progress of the vane, correct planning, good management, strict law enforcement, so in outdoor advertising problems to be not the simple and crude, but actively guide and gradually standard. These can straighten out the city managers and advertising practitioners, the image of the city and the problems between advertising and media. And these problems is our general manager and advertising common attention and discuss promoter of important topics.This paper attempts to nanchang outdoor advertising at present problems existing in the management of thorough analysis, and from America, Japan and other foreign outdoor advertising management ripe experience, according to the requirement of the scientific development concept and the city managers administration according to law, at the request of outdoor advertisements in nanchang city management system, management regulations, management means and methods to put forward some countermeasures and Suggestions for the city to the outdoor advertising managers and outdoor advertising professionals with better and more practical management methods...