Pm (china) Network Marketing Strategy Research

Internet technology, logistics and payment is rapidly developing, till June 2011, Chinese netizens reached 485million, Internet penetration rate rose to 36.2%, online shopping users reached 173 million. In the internet market environment, to catch the profits and opportunities are important means for many of today's corporations.As an international retail chain, PM (China) has over 140 stores in China. The single sales model became into the multi-channel sales model including traditional stores, telephone and internet sales. However, PM (China) which has no enough experience has many shortcomings and methods for improvement in the network marketing.E-marketing is essential for PM (China) of retail business. Rapid, convenience, low cost and globalization of network is effect important significance to PM (China). It will increase the core competencies and sustainable developmentThis dissertation is researching the e-marketing strategy of PM (China). With the different aspects and detailed analysis, obtain the proper marketing strategy. The view and suggestion will provide some important and valuable information to PM (China).The thesis describes the internet market environment and significance of selecting this topic, simply says the main research contents. In the literature review, it is mainly the concepts and related research results about marketing and e-marketing. With Porter's five forces model and SWOT analysis, detailed tell PM (Chinese) Marketing status, and ensure the significance of e-marketing. To detailed study the 4P planning of e-marketing and the implemented safeguards about the effectuation of e-marketing strategy, and obtain conclusions and prospect.