The Exploration Of "Project Teaching Method" In Marketing Major In Hebei Economic Management College

The vocational education plays a important role in our national education.And at thesame time,it occupies the most part of the high school education.The current education’sdevelopment and revolution has changed a crucial stratege with which all over the countriesface gradually drastic intational competition. The revolution of teaching mathod is abottleneck in the current vocational education’s development.It is not only the change ofthought and concept,but also a fresh bold try in practical teaching mode. In the thesis,"theProject Teaching Method" is suitable for the characteristic of vocational education, a moreefficient teaching method of activating student’study and a effective way of promptingstandent’s comprehensive ability of speaking, practising and thinking. Therefor,the paperchooses <the exporing of "Project Teaching Method" for marketing in Hebei EconomicManagement College>as the research topic.This paper totally concludes five parts as follows.Preface introduces the reason for the topic and the significance of the research; analyzingthe current circumstance of "Project Teaching Method" at home and abroad;Expounding thedemarcation of adopting research method and related concepts.The first part gives us a overview about the origin,characteristics,advantages andshortages of the teaching method. And then it introduces the basic properties of "ProjectTeaching Method"by Dewey’s archology, Dr katz and Dr Rechad ’s archology and "industryarchology ".The second part introduces the implementing request and steps of teaching method. Weshould put the diversification of teacher’s role and cultivation of student’s accomplishment asthe pre-requirement of "Project Teaching Method" and structure middle-calss vocationalschool carrying out sicentific procedure.The third part introduces Project Teaching Implementing in the marketing major.Basedon the case study that the Project Teaching Method of marketing major implement in HebeiEconomic Management College,we get the the scientific teaching way which can stimulatestdent’s happy study and active study.That is,Project Teaching Method.The forth part introduces the effect and reflection of Project Teaching Method ofmaketing major.It is based on the case study that the Project Teaching Method of marketing major implements in Hebei Economic Management College and has a reflection to theimplement the Project Teaching Method in this major.And then the basic scheme is muchbetter perfected..It also takes an big influence on other subjects and the application of ProjectTeaching Method.The last part contains the research’s conclusion,shortage and the future of this topic.Thetopic ’s implementing in Hebei Economic Management College,especially in marketingmajor,also needs to continually explore in practice,complete,and perfect.