Analysis On Current Situation And Countermeasures Of Logistic Distribution For The Supermarket Chains In Liaoyang

Recently, chain-store operations has been the mainstream of China's retail industry development. However, the imperfection of the logistic distribution for the chian-store enterprises constrains the development of the enterprises and becomes the neckbottle of it. For better development of chain-store operations, the most important and useful problems that need to be solved is that we should analyze the present condition and address the relevant assignment of the logistic distribution in supermarket chains in China.Since the competition between retail chains industry has become increasingly fierce. Logistic distribution is one of the key factors that influence the enterproses'core competitiveness. While the logistic status quo of china's supermarket chains restrict the further developing of that. My paper puts emphasis on a supermarket in Liaoyang with the core problems that logistic distribution of China's supermarket chains face with; gives general idea of basic theory of logistic distribution and also the management character and the status quo of china's supermarket chains; analyzes the present condition and the pattern in the chain supermarket in Liaoyang and facing problems of the logistic distribution in china's supermarket chains; the positon and function of the logistic distribution in the logistics development of the supermarket chains, and then discuss the pattern innovation of the supermarket distribution; expounds and makes many examples of the rationalization measures of the logistic distribution; the scheme and design in the distribution center; the scheme for the information management system; and how to realize the "zero stockpile". Finally I address the better distribution pattern fitting china's supermarket chains and the developing tendencies and management strategies in the future according to the exsitent questions in the chain supermaket group in Liaoyang.