New E-commerce Model Studies Of Automotive After-market

The rise of China's automobile industry and automobile consumption market continues to heat up, makes the automotive aftermarket to a huge market scale. Automotive aftermarket is to point to in auto after-sales use links of subsequent needs and service and produce a series of the floorboard of the trading activities. According to the classification of the more popular methods, automotive after-market is divided into eight sectors. As China's car market after a late start, lack of industry standards and regulatory system, resulting in the overall car market is very confusing, not only damage the interests of consumers, but also limits the sound development of the industry's health.E-commerce era of the automobile market, the traditional channels had a strong impact, but also for the automotive after-market add a new vitality. The electronic commerce in automotive aftermarket each industry has a different degree of penetration, there are many kind of mode of electronic commerce application. However, at present, car market electronic commerce development condition overall is not ideal, each industry coordination, and the scattered forces, difficult to form scale effect and brand effect.In this paper, e-commerce strategy planning theory, the value chain and value network theory, the theory of supply chain and customer relationship management theory as a starting point, combined with the development of Chinese automobile market status and analysis of the status of e-business applications that affect the automotive after-market e-commerce the crux of the development of automotive services, lies in a one-stop integrated service platform model.The new car after-market e-commerce platform model is the demand from the owners as a starting point, keep a car around the owner needs one-stop, integrated line of automotive after-market enterprise resource industries, uniform service standards, standardized service processes, covering the needs of keeping a car owner all aspects of resource integration and architecture design, fully learned the advantages of existing single platform model, and to avoid the shortcomings and deficiencies of existing models to build a 020 (Online-to-Offline) mode integrated electronic automotive after-market business services platform. And further implementation of the new platform and its main organization, the platform profit model, the impact of factors such as a preliminary analysis.