| Fashion industry which developed rapidly and contributed dramatically to social and economic benefits has become one of the most important trends in the world. Fashion leads to a dramatic soar in social and economic benefit has, thus gradually being studied by social economists. With China's economic development and global industrial transfer, China's traditional textile and apparel industry can not met the needs. How to successfully carry on the industrial transfer and develop China's own fashion industry has become top of all priority. In the new era, focus on the developing of the fashion industry and fashion brand has great strategic importance on China's future economic and social development:not only accelerate the optimization of industrial structure but also improving the capability of independent innovation. It enhances China's international industrial chain, value chain and innovation chain, as well as a necessary requirement for China to build cultural soft power. However, the fashion industry in China is in its infancy stage, it has not yet developed into a mature and highly competitive economic sector. Therefore, theoretical and empirical issues related to fashion industry remain to be further study.This paper will take Shanghai's fashion industry as the research object and base on the theory of industrial development models to industrial, by studying cities with mature fashion industry to general rules of fashion industry development. Compare different industrial development models; propose targeted selection way for Shanghai, providing a theoretical basis for the promotion of fashion industry development. |
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