Research On The Performance Management Of The Petro China Shandong Marketing Company Based On The BSC

With the development of economic globalization and China's accession to the WTO, multinational oil giants vied for the retail market in China through various forms of China's state-owned retail sales of refined oil enterprises are facing increasingly severe competition and challenges. China Petroleum Group, Shandong Marketing Company (hereinafter referred to as:Shandong Marketing Company), a wholly owned sales companies in the Shandong region to better mobilize the enthusiasm of the staff, the initial formation of the overall budget management as the core performance management system. In the new period of development, the existing performance management system to guide enterprises to implement the strategy, improving the quality of development of the following shortcomings:the EVA evaluation reflect to create value has just started, value management system and the value of culture is also perfect; did not establish its full performance appraisal system, performance of communication and feedback; performance appraisal and incentives linked to inadequate and the problem of insufficient long-term incentives and constraints. Balanced Scorecard as the basis to build an efficient performance management system will be an effective way to solve the problem.Set up a scientific and rational indicator of the effective operation of the premise of performance management, selection and setting of indicators and target values from the corporate strategy. SWOT analysis of Shandong Marketing Company, Shandong Marketing Company should be closely around the China National Petroleum Group's corporate strategy to strengthen the function as the terminal of the oil industry value chain and expand market share, strengthen enterprise management, and enhance core competitiveness,"the scale of the development, advanced indicators, scientific management, excellent service, harmony and stability "as the goal, building an international level sales enterprise. According to the sales company in Shandong strategic target selection and analysis of the strategic map, we can form a conversion table of Shandong Marketing Company strategic themes and corporate strategic themes into clear strategic goals, as well as the core measure.Learn from the advanced theory and practice of international performance management, and recommends that Shandong Marketing Company to build a new performance management system. Level management to ensure that performance management around corporate strategy to ensure that the authority of the Performance Management, Shandong Marketing Company Performance Committee is fully responsible for the performance appraisal policy formulation, organizational implementation and results of the application. The two aspects of performance management posts differentiation, performance appraisal sub-office management level and library stations operating level of service, respectively. Three appraisal performance management of staff, namely the Provincial assessment of the functions of the offices and branches, branch departments and the gas station assessment, the functions of the offices, departments, gas stations, the staff assessment. Four dimensions to achieve a dynamic balance between the indicators, the balance of the process and results, the evaluation index system designed in accordance with the four dimensions of the Balanced Scorecard benefits, services, operations and personnel. Five steps to enhance the implementation of the cycle of performance management, performance management, developed in accordance with the performance plan, the implementation of the performance plan and performance evaluation of results, performance feedback and improvement, performance results and the application of the five steps. Performance management business covers a wide range, to ensure the effectiveness of performance management should strengthen the organization and leadership performance assessment, short-board assessment to strengthen standard management and management, and strengthen the concept of Publicizing and communication, and insisted inheritance and innovation and continuous improvement.In this study, the scientific performance of Shandong Marketing Company evaluation index system, strengthen staff performance management guidance and facilitating role, with reference to similar enterprises to establish a performance management system.