Research On The Development Strategy Of K Elevator Enterprise

In recent years, the strong drive in the real estate construction and rail transit construction, the rapid development of China’s elevator industry, as an important part of China’s equipment manufacturing industry, our country in the elevator, the elevator production quantity, the growth rate are the first in the world. China elevator manufacturing country the world’s largest and most populous countries in the elevator, Elevator output rapidly at an annual rate of nearly 20%.However, with the development of elevator industry, China’s elevator industry is full of new opportunities and challenges, faced with the choice of development strategy. As the industry practitioners, we must stand on the strategic height analysis on present and future of China’s elevator industry, a clear strategic development direction of China’s elevator industry and the correct strategy and implement method, for the further development of the industry study.The paper’s main research combined with the domestic and foreign related research experts and scholars, integrated use of analysis, statistics, comparison and other research methods and technology, find out the difficulties and problems of elevator industry, and the development of the industry trends and future directions, the development of the further study of K company facing the internal and external development environment, combined with the survey data analysis, set up the company’s strategy model by the SWOT analysis method, for the future development of K company strategic positioning and strategic design, as With industry strategic integration as the center, Implement the strategy of specialization development of brand construction, Implement the strategy of people-oriented talent, Improve the ability to strategic focus.Through the study of this paper, we found that the significance of the development strategy of K company is essential for the development of enterprises, future enterprise’s competition, not only the product competition, maintain the competition, the more important is the ability to control the competition of enterprise and the product innovation management, the essence of enterprise resource management upgrading and transformation, this study may provide a good reference for the future development of K company.