Operations Management Strategy Selection And Implementation Of A Company

With the rapid development of China's economic and the deepening of reform and opening up. Private enterprises have shown a good momentum of development. After many years of extensive development, they use cheap labor, broad market, and gradually expand their strength. But with the gradual increase in labor costs, the rise in prices of various raw materials, and its technical and managerial capacity is not very good. The company continued to face enormous challenges viability.A company is a manufacturer of plasti c products. With 15 years of plastic products production history, in recent years, the company gradually from the plastic bottle processing and gradually extended to the plasti adobes and caps etc.---all this products production. Transition in the company's business, operations management capability is difficult to meet the company's rapid development. The profits of enterprises became lower than befor as rising raw material prices, and customers to reduce procurement costs. In the situation that the customers are very stable, strengthen the operation management, completes the operation strategy, lower operating costs, enhance competitiveness are to increase profits of the most important ways.A paper starts from the studying of the present situation of the company's operations. The first use of PEST Analysis and Michael Porter's five forces model to analys the ompany's macro environment and competitive environment.After to analyse the company's internal environment and resource, laying the foundation for the strategic development of business operations.Secondly, the use of SWOT analysis to selected alternative operating strategy. And then using the ways of analytsis hierarchy, it sorts alternative strategies and makes a choice for operational strategies. Finally, A paper puts forward some advices for implementation of operational strategies and control measures.