Research On Business Model Of China's Mobile Payment

The rapid development of mobile communication technology is profoundly changing the way people live. Mobile payment,as one of electronic payment industry, is gradually becoming more important and widely accepted, which has a broad user base and vast market prospects. The vast majority of successful cases abroad and market research show that China's mobile payment industry has promising market prospects, the market potential will exceed the value of online payment, it is very likely to become the "killer copper" businesses in 3G era. With such a market is surging, how effectively unify and coordinate all partners within the industry, which is both forward-looking and aligned with China's national conditions and international business? This is an main problem on the road blocking the development of mobile payment in China. This article is in this context, further study China's mobile payment value network, by using a series of qualitative and quantitative comparative analysis methods, to predict the trajectory of China's mobile payment development and provide some advices.This paper is divided into seven chapters, the first chapter briefly describes the significance of research papers and an overview of existing research results.ChaptersⅡandⅢ, are specific analysis on mobile payment respectively, from the perspective of the business and industrial nature.Chapter IV focuses on the existing mobile payment business model and their own characteristics, advantages and disadvantages.ChapterⅤis, with evolutionary game theory tools, to establish mobile payment market equilibrium quantitative models. This chapter's finding is:the game between mobile operators and bank card companies is a long-term environmental changes with the industrial process, both competitive or cooperation strategy significantly lie on the initial state of the system. under the assumption both of them have to pay the high cost of switching platforms, the cooperation will become the mainstream way of.ChapterⅥanalyzes the three major operating modes, respectively by success stories, and ultimately concluded that:among 3 major roles in mobile payment industry, it is easy to see all of them have their own expertise. Telecommunications operators has a large of user resources, the bank's advantage lies in a comprehensive financial infrastructure to deal with financial transactions, while third-party payment companies are more familiar with the Internet customer's payment needs.Chapter VII is the concluding part of this paper, where I put forward my point of view, namely:the three core network nodes should form a strategic alliance, increase interoperability and resource sharing, that is to carry out more effective cooperation. And focus on different market segments under the professional division of labor.The paper's innovation lies on having proposed value network, but not value chain as traditional, to re-define and analyze the industry's collaborative approach and the value creation model. In addition, this paper regards the forming of mobile payment business model as a long-term evolution. In this process, participants learn from each other, and cooperative and competitive strategies can be adjusted at any time. On the basis of this analysis, evolutionary game theory is implemented to analyze telecommunication operators and bank card companies strategic direction.In addition, being difference with most scholars, this paper forwarded the concept of market segmentation that means in different market segments there should be different leaders. Basing on the quantitative and qualitative analysis, this paper forecasted the possible action of each participant, as well as interest conflict in the development process, which has more practical sense for each of stakeholders to make and adjust strategy.