The Research Of Resources Integration Based On Business Model Innovation

With the increased competition among enterprises, industry leading enterprises are those that are good at integrating resources and have innovative business models, rather than the traditional concept of businesses that have a lot of resources, or those who invested heavily to develop new resources of the enterprise. Therefore, the research on how to integrate enterprise resource and how to achieve business model innovation is pursuit by academic and business circles. In business model innovation, resource integration of two separate areas, a large number of domestic and for-eign scholars have done research, but previous studies have not yet grasp the relationship between business model innovation and integration of resources, just study them separately. So the result is not satisfactory. Besides, we have some successful cases on the integration of resources but lack the theory.Therefore, this article attempts to research on the basis of previous studies, through combina-tion methods of theoretical research and case analysis, analyses the internal mechanism between model innovation and resources integration in order to study them on the theoretical level. This article extract a large number of examples from the universal applicability of resource integration methods, and establish the theoretical framework of enterprise resource integration.This study mainly includes three parts:theory, models and case studies. This three-part rela-tionship are that theoretical studies lay the foundation for the creation of the model, the model es-tablished as the theory provides the means to achieve, and finally through case studies, testing whether the theory is generally applicable.Theory study consists of two levels:first, to get through the integration of resources and business model innovation, the causal relationship between the two concepts, a clear context of the study: second study the dynamic mechanism of enterprise resource integration and path analysis.This model study was conducted using the resources of analytic hierarchy process to establish an integrated assessment model, through the evaluation model can be drawn from different re-sources integrated approach to business model innovation, the size of the contribution can also be obtained for the same resource integration method, what resources are more beneficial to integrate the business model innovation. This article also takes advantage of resources created by above theory, analyzing the Mango integration, Ctrip. the successful integration of experience, to verify whether the theory is applica-ble to all kinds of businesses with different nature and to the different kinds of resource integra-tion.