The Research Ofagricultural Bank Of China Competitiveness Influence Factor

In recent years, with China's rapid economic growth, the financial sector has been encountered an unprecedented opportunity for development. And the banking industry is also having a rapid development. In the new issue of the Bank market value of ranking of the global,It is the first time that appeared four Chinese bank in the top ten banks.At the same time,under the Middle East andNorthAfrica's geopolitical upheaval, Japan earthquake disasters and European sovereign debt crisis escalation factors'impact. The global economy is continuing to weaken, the financial market became turmoil. National policy deal with frequent changes of direction in order to face the"double dip recession"risk. In 2012, as a response to the new situation, the policy willremain in the state of "tight finance" and" loose money".Under the context of the operating environment became worse, the regulatory environment became more strength, and the increasing competition.International banking business's situation is not optimistic.Agricultural Bank of China as a major state-owned commercial bank, its development have a significant economic impact to Chinese banking sector and even Chinese economic. In recent years, with the deepening of reform and opening up, local small and medium sized banks and foreign banks into the market making intense banking competition. And now is just the occasion of our country is in curbing inflation, expanding domestic demandand industrial structure adjustment phase, at the first half of 2011, Our country raise the deposit reserve ratio six times to 21.5%.Makes the bank's main profit model - -loans are suffered a greater impact. At the same time foreign banks enter Chinese market is no doubt a a double-edged sword to the Agricultural Bank of China. On the one hand it provides a learning opportunity to the Agricultural Bank ,on the other hand it also increased the difficulty of profitability and survival of the pressure. Therefore, strengthen the competitiveness of the Agricultural Bank becomes very necessary.What is the competitiveness of the Agricultural Bank of China now?which of the Chinese banks has the competitive relationship with the Agricultural Bank of China? What factors affects t the competitiveness of the Agricultural Bank? How should the Agricultural Bank to improve their competitiveness, and stand out from the intense competition?In this paper, we use the competitiveness of enterprises and the SWOT analysis as the Theoretical basis. Use econometric models and AHP as the empirical research's analysis framework. Comparing the Agricultural Bank and other state-owned commercial banks's competitive indicators,Agricultural Bank of China's SWOT analysis of its own,and the impact factors of Agricultural Bank competitiveness and the competitiveness of the Agricultural Bank's research study. Find out the main factors of Agricultural Bank of China's competitiveness. Finally, analyze the conclusions and recommendations reached. Research article content will be analyzed from the following aspects:First,give a brief description to the status quo of domestic and foreign research, research content and research methods. narrate the development of the Agricultural Bank of China. Through the analysis between the Agricultural Bank and other state-owned commercial banks Competitiveness Index, have an initial understanding of the Agricultural Bank's position in the industry and the competitive level. At the same time give a brief analysis of the profit model for the Agricultural Bank and the risks.Secondly, according to the SWOT analysis, analyze the agricultuZral bank's strengths and weaknesses. Comparative analysis of opportunities and risks. In order to find out the opportunities and the risks through the development of the Agricultural Bank,initially proposed the competitive factors of the Agricultural Bank.Then, through the empirical analysis of the Agricultual Bank competitiveness's affecting factors,find out the main factors to the Agiculual Bank's competitiveness.Finally, through the affecting factors, provide a solution for the Agricultural Bank of China to improve its competitiveness through the view of the Government, innovation, marketing strategy and development of the industry.