The Study On Development Strategy Of Jiangsu Wetown Busway Co., Ltd.

With in-depth development of reform and opening up the market economy, multinational companies involved in the competition in the domestic market, the changes in turbulent markets, the enterprise as the main face of the market, facing competition in the market is like a game, winner takes all. In this context, the enterprise as domestic transmission and distribution industry becomes more competitive. How to deal with this game, to search for survival and development of space, the key is whether they have the core competitiveness, what is the core competitive advantage in market competition. In order to better help enterprises to build the core competitiveness, so certain to win in this game, we need to grasp the direction of the development of enterprises in the enterprise development on the strategic level, to formulate the effective implementation of corporate strategy.This paper based on Jiangsu Wetown Busway Co., Ltd. of empirical research, investigation and study the basic situation of the company, the macro external competition environment and power transmission and distribution industry environment of a careful investigation, and with the strategic management common analysis method, systematically analyzed the enterprise in the development of the industry faces challenges and opportunities, and combining with the actual enterprise, formulated Jiangsu Wetown Busway Co., Ltd. Has the overall development strategy. And with enterprise general development strategy as the basis, respectively in marketing, branding, finance, personnel, research and development and the cultural level raised enterprise specific strategic points, and at the same time, to ensure effective implementation of the strategy of promoting and, this paper puts forward to construct the performance management mode of the strategy of enterprise strategy and dynamic gen.