Intellectual Property Management In Enterprises

Intellectual property, means "the right to its creative intelligence achievement to the proprietary rights", the general effective only for a limited time period. Also known as some other names in different culture. We can see from its name and definition, intellectual property includes two parts, namely the rights of the exclusive (exclusive), and the exercise of the right to produce benefits (interest of property), this content can be interpreted as moral rights and property rights.To the enterprise, intellectual property management covers a series of work, including strategic design, system specification, monitoring procedures, implementation, training of personnel, innovation integration. Intellectual property creation, protection and application of intellectual property rights of enterprises is the main content, and on this, for the management of intellectual property is to all of the above content integration and promotion. It contains in the creation of intellectual property, protect and use many link. Enterprise intellectual property creation, application and protection of intellectual property rights are inseparable from the effective management.In the modern enterprise management activities, intellectual property (Intellectual Property Management, IPM) has increasingly become an important part, but it is also a powerful tool for enterprises to improve their core competitiveness. How to effectively manage intellectual property, corporate business development role cannot be overlooked. Late start of China's intellectual property is still in development stage groping, China's small and medium enterprises in the market as a whole accounted for, and awareness of intellectual property management of such enterprises is still relatively weak, but rarely able to form companies planning in the strategic management of intellectual property rights. Uneven development, the low level to become China notable feature of the intellectual property management. Trend of economic globalization, China's intellectual property management companies are facing enormous challenges.This paper studies the history and current situation of Chinese and foreign intellectual property rights, intellectual property rights and intellectual property management and the defined and described. The case of Apple and Proview International ipad trademark of intellectual property rights in the enterprise in the production process and impact evaluation of the Intellectual Property Management Intellectual Property Management in the status quo for the meaning of modern enterprises and Chinese enterprises, statements Intellectual Property Management in the United States, Japan, Germany, and Chinese and foreign enterprises were analyzed in the management of intellectual property rights, a good experience to learn from, and identify their shortcomings and put forward a proposal to establish a sound and improving the management of intellectual property, specifically including established the Intellectual Property Strategy, the development of intellectual property management system, the establishment of the institutions of intellectual property management, and active use of IT tools. In order to provide a reference for Chinese enterprises in the management of intellectual property rights, to help enterprises make better use of intellectual property to create interest.