Chongqing City Image Evaluation Index System Research

The global economic integration intensifies the competition between the city,more and more city builder realize city image in the city developing is important action.This thesis chooses the city image construction as a key area of city image--theevaluation index system, combining with the characteristics of Chongqing, the foursubsystems of the city culture, economic, social development and city environment asthe breakthrough point, on the Chongqing city image construction of evaluation indexsystem, designed for the Chongqing city image construction are offerred draw lessonsfrom benignantly, promote the development of Chongqing city.One, about Chongqing city image evaluation index selection. In order to obtainthe index data more authoritative, persuasion, this paper fully draw lessons fromdomestic and international relevant city image construction of evaluation system on thebasis of, Delphi method, and the expert communication repeatedly, eventually formingexperts unanimously approved the Chongqing city image evaluation index system.Two, on the Chongqing city image evaluation index evaluation. This article usesthe analytic hierarchy process objective calculation of the weight of each index, will bedivided into strong impact indicators, in effect, three kinds of weak influence indexindex.Three, on the Chongqing city image score. Through the calculation of influenceChongqing city image of each single index score, total were obtained after the imageof Chongqing city comprehensive score. According to the score, summed up theChongqing city image building in advantages and disadvantages, for the future ofChongqing city image construction of a road.