The Functional Zoning And Implement Emphases Of Honggutan New District Commercial Street

HONGGUTAN New District is experiencing a period of fast development. Due to historical reasons, early stores in HONGGUTAN New District Commercial Street were small, in low-grade, and difficult to carry out high value-added business service trades, the commercial street was not lively. In recent three and five years, the Government was fully aware of the importance of the prosperity of commercial Street, have strengthened the planning and construction dynamics of commercial Street, however, as the overall planning of the commercial street's function is not clear enough, the scale still isn't marvelous enough. Therefore, how to make scientific and rational planning to the functional zoning of HONGGUTAN New District Commercial Street is of great significance.Based on scientific analysis on the resources of HONGGUTAN New District Commercial Street, this paper rely on the basis of the existing commercial street, will try to promote its value, make an overall function zoning to the commercial street, and lay a strong development platform for the economic and social development of HONGGUTAN New District's Twelfth Five-year Plan period. During the study, this paper focus on some of the core propositions of the functional localization theory, business location theory, urban trading area theory, and marketing theory on commercial street, makes applied research to the market opportunities, functional orientation, industry format choice, marketing popularizing of core area in HONGGUTAN New District commercial Street, to promote the prosperity of the HONGGUTAN New District quickly.The research shows that HONGGUTAN New District Commercial Streets have already quickly stepped into the third stage of development, the function orientation of each commercial street has preliminary formed its characteristic, it also needs government policies to make an adjustment and improvement, which can consolidate the characteristic of each street, stabilize the basic industry status of each commercial street and improve the whole resource allocation efficiency of the commercial streets. The main contributions of this paper are proposing a completely systematic designation for government to make a function orientation of commercial streets. The designation of commercial streets also has some application value; The paper preliminary arranges the industry status and commercial characteristic of each commercial street, outstand the commercial street's developing concept of human-orientated, hierarchical consuming, networked commercial and ecology green, form a city commercial street development system of reasonable layout and complete industry status, so that it can largely improve the commercial land value of HONGGUTAN New District Commercial Streets.